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Transform Your Challenges into Opportunities

From Lumpy to Steady
Say goodbye to unpredictable lead flow. Welcome a new era of consistently high-quality qualified leads that keeps your pipeline full and flowing smoothly.
Empower your Team
Move beyond mere staff retention. Cultivate a workplace where top talent thrives, attracted not just by the role but by an environment that champions growth and satisfaction.
Visibility Unlocked
Elevate your presence from invisible to invincible on Google. Command the attention your brand deserves, ensuring you're the first choice for clients searching for excellence.
Conquer the Market
Stop the endless chase for new business. With our strategies, watch your market share grow as referral levels soar and acquisition costs plummet. Be the brand that competitors aspire to be.

Introducing The Reputation Builder Program

Created in 2020, to help business owners build a million dollar Google lead machine in their business without spending a dollar on ads. This course is not just a normal online training course. It is an interactive video workbook with all of the tools and knowledge I have learnt over the last 3 decades to help you succeed in the great game of business.

Whether you're just starting out or looking to dramatically improve the revenue your business generates. I am here to guide you every step of the way, with examples and case studies of business just like yours that have achieved phenomenal success by boosting their online reputation in Google.

Inside your 13 week course

Introduction

Karl kicks off the program by introducing the essence of reputation building, setting the stage for the transformative journey ahead. Listen to Karl's story and explore what is reputation marketing.

Content includes:

Personal Story about Xennox
Karl's Personal Why
Reputation Marketing
Introduction to the Reputation Builder Model
The 9 Business Accelerators
The Reputation Fast Track
Pathway to a Google Review Portfolio
10,000 Smiles Campaign

Chapter 1 – Setting for Success

Explore the crucial role of beliefs in reputation building. Karl debunks myths, emphasizes the formula for Google reviews, and delves into the significance of aiming for a perfect NPS of 10. We'll also delve deeper into the significance of connecting with your ultimate 'why' for embracing reputation marketing, and explore the motivations behind wanting more Google reviews.

Content includes:

Success Mindset
10 out of 10 Experiences
Myths Around Google Reviews
Understanding the Why
Limiting Beliefs
Successful Business Story

Chapter 2 - Organising Ownership

Highlighting the need for ownership in the organization for effective Google reviews. Karl defines the characteristics of a Google Captain, their role, and responsibilities. View the Google Captain position description to help you with hiring the right person to manage the ownership of Google Reviews.

Content includes:

Ownership Success Story
Characteristics of a Google Captain
Activities of a Google Captain
Hiring a Google Captain

Chapter 3 – Metrics to Measure

Emphasising the importance of establishing metrics. Karl breaks down the difference between lead origin and sale origin, stresses the significance of recording data, and introduces the trust formula. Access the spreadsheet to track your LAPS and use the Google Review Cash Formula to calculate how much extra revenue you can earn through your Google Reviews.

Content includes:

A Metrics Story
Lead Origin vs Sale Origin
The Google Review Cash Formula
Tracking the LAPS
The Trust Formula

Chapter 4 – Dare to Differentiate

Delve into the necessity of differentiation in reputation building. Karl explores competitor analysis, and customer pain points to identify ways to make the experience with your business more frictionless. Explore the matrix to discover the art of surprising and delighting customers, and identify the different experience silos in the business.

Content includes:

A Differentiation Story
What is the One Thing?
Team Magic?
Competitor Analysis
Outside Innovation
Competitor Google Profiles
Experience Silos
Customer Pain Points
Surprise and Delight

Chapter 5 – Mapping the Moments

Explore the significance of moments of truth in reputation management. Karl guides you through mapping the customer journey, identifying key moments of truth to identify how you can make the client journey more remarkable. Discover Karl's 5C Partnership model for establishing partnerships for an enriched journey.

Content includes:

Moments of Truth
Moments of Truth Story
It's All About Heart
Client Journey Experience Mapping
Client Persona's
Mapping Out the Client Journey Experience
Customer Touch Points
Team Touch Points
Partnership Model

Chapter 6 - Googleisation

Uncover the concept of Google-isation and the 5 levels of a Google Review. Karl discusses the happiness window, the timing to ask for reviews, and the essential technology and tools. Access Karl's Persuasive Priming and Google Review Request scripts to make asking clients for a Google Review much easier. Discover the different tools for requesting Google Reviews, and how to set up a SMS campaign to get Google Reviews.

Content includes:

The Scripting - Persuasive Priming
The Scripting - Google Review Request
Bonus Scripting Guide
Email Templates
Incentivising or Buying a Review
Objection Handling
Conversion Tips
Multiple Review Platforms
Tools
SMS Campaign
The 5 Levels of a Google Review
The Happiness Window

Chapter 7 – Identify the Identity

Understand why identities play a crucial role. Karl guides you in setting identities, defining core values and mission, and fostering alignment within the team through affinity mapping. Explore personality profiles to identify what team members work best with others and what activities put them in a state of flow that allows them to shine. Learn how to deal with the fear and rejection of asking for a Google Review.

Content includes:

The English Butler
An Identity Story
Personality Profiles
Team Identity
Extrovert vs Introvert
Dealing with Fear and Rejection
Service Standards
The 4 Keys to Transformation

Chapter 8 – Define the Disciplines

Karl explores the need for routine and disciplines. Explore the identification of obstacles, the establishment of a weekly rhythm, and the importance of team touchpoints. Discover different ways to incentivise the team to get Google Reviews. Download the Drill Runsheet to manage the team and establish a set routine.

Content includes:

A Disciplines Story
Goal Setting
Making it Visual
Team Incentives
Weekly Rhythm
Team Training

Chapter 9 – Managing the Multipliers

Understand the concept of multipliers and their significance. Karl outlines what multipliers are, how to set up the system, allocate rules, and enhance business valuation. Explore the valuation formula and the many levers that you can pull to increase your business profitability and worth.

Content includes:

A Multipliers Story
Employer of Choice
Valuation Formula
Cost of a Negative Review
Documented Systems
Multiplying Through the Team

Chapter 10- Conclusion

Karl wraps up the program, summarising key takeaways and inspiring participants to embark on their journey of building a stellar reputation.

Content includes:

The Future
The Roadmap
Final Words

Are you seeking certainty in cashflow and business direction?

If you're a business owner yearning for certainty in your cashflow and the overall direction of your business, the Reputation Builder Program is tailor-made for you. Gain the tools and insights needed to navigate confidently, ensuring stability and predictability in your financial journey.

Are you aiming to build a long-lasting and consistent lead flow?

Entrepreneurs aspiring to establish a lead flow that stands the test of time, join us. The program provides actionable strategies to build a long-lasting and consistent lead flow, ensuring a steady stream of potential clients eager to engage with your business.

Are you wanting an energized team motivated to delight clients?

Energize your team and cultivate a culture of motivation. The Reputation Builder Program teaches you how to inspire and empower your team to go above and beyond to surprise and delight your clients, driving success for your business.

Are you looking to build a zero-dollar cost marketing machine?

Say goodbye to expensive marketing campaigns. This program is for savvy business owners aiming to build a zero-dollar cost marketing machine that operates 24/7. Uncover the secrets to efficient marketing that delivers results without breaking the bank.

Are you eager to see hard work translate into a growing bank balance?

If you're putting in the hard work and dedication, it's time to see tangible results. The Reputation Builder Program is your pathway to translating your efforts into a growing bank balance. Witness the financial rewards of your labor as you implement proven strategies for business success.

Are you striving to transform your online presence?

Business owners determined to reshape their online reputation, join us. The Reputation Builder Program is your key to unlocking a digital transformation that propels your brand to new heights. Gain actionable insights to enhance your online presence, attract quality leads, and solidify your position in the market.

The World Class Reputation Framework

the world class reputation framework

Your Business,
Our Blueprint

The Reputation Builder Program, streamlines the essentials of the World Class Reputation Framework into a practical roadmap for your business. This isn't about complex theories or convoluted narratives; it's a straightforward approach to reshaping how your brand is perceived. The course is laser-focused on laying a solid foundation, navigating the digital landscape effectively, and empowering your team—elements essential for transforming your business's reputation.

Join us for a no-nonsense, results-driven journey that translates the framework into actionable steps, leading your business to increased lead flow, remarkable experiences, and undeniable credibility in the marketplace. This is your blueprint for success.

What's included?

Gain exclusive access to Karl's wealth of expertise and his proven methodologies.

With a deep dive into the 9 Business Accelerators, this course equips you with the tools to elevate your business through a stellar online reputation.

Uncover the secrets of lead flow, remarkable experiences, and undeniable credibility, setting your business on a trajectory of unparalleled success.

Insightful Videos

Gain access to over 3 1/2 hours of comprehensive video content led by Karl, providing valuable insights into reputation marketing. Karl's expertise and real-world examples will guide you through mastering the art of building and maintaining a stellar business reputation.

Practical Templates

Leverage professionally designed templates tailored to streamline your reputation-building process. From winning belief blueprints to ownership team matrices, these templates serve as practical tools to implement Karl's teachings effectively.

Strategic Tools

Navigate the intricacies of reputation marketing effortlessly with strategic tools. These calculators and resources ensure you cover all essential aspects, keeping you on track to achieve remarkable client experiences and undeniable credibility in the market.

Join a Thriving Community

Connect with like-minded learners in our vibrant community. Share experiences, seek advice, and collaborate with peers who are also on a journey to enhance their business reputation. The community provides a supportive space to foster growth and learning together.

Predictable and consistent
lead flow

Enroll in the Reputation Builder Program to establish a system that ensures a consistent and predictable flow of leads, allowing you to manage your business with financial confidence.

An undeniable edge over competitors

Join us to gain strategies that not only set you apart but provide an undeniable competitive advantage, positioning your business as the go-to choice in your industry.

Long-lasting, consistent online reputation

The Reputation Builder Program empowers you to build and maintain a strong, positive online reputation that withstands the test of time, fostering trust and credibility with your audience.

A marketing machine that works for you 24/7

Discover the secrets to creating a zero-dollar cost marketing machine that operates round the clock, allowing you to reach potential clients efficiently without the need for continuous investment.

Elevate Your Business

A Proven Path to Business Success

In my 27 years navigating the dynamic marketing landscape, I've witnessed the transformative power of a stellar reputation. I'm Karl Schwantes, and from this wealth of experience, I've crafted the Reputation Builder Program—a strategic roadmap addressing core challenges in today's competitive digital arena.

As the COVID-19 storm hit, witnessing my business lose 97% overnight prompted swift action. Examining past success revealed 173 sales and over a million dollars in revenue attributed to Google reviews in the previous year alone. This was my lightbulb moment; our online reputation, forged through happy clients' Google Reviews, became a sales generator without spending a dime on advertising.

This revelation birthed the Reputation Builder Program—an empowering guide for businesses to succeed through reputation marketing.

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Testimonials

A Success Story

Don't hesitate

Frequently asked questions

I run a service based business. Will Reputation Marketing help my business?

Absolutely! Reputation Marketing is beneficial for both service based, product based and online businesses. It enhances trust, generates leads, provides a competitive edge, and contributes to long-term success. I have implemented the Reputation Builder framework in almost every business and industry you can think of, making it a versatile and proven approach for enhancing your online reputation and growing your business with quantifiable increases in top line revenue and profit.

Is this program suitable for beginners with no marketing experience?

Absolutely! The program is structured to cater to not only a diverse range of business industries and niches but also to every business owner no matter what their level of marketing experience may be. We provide step-by-step guidance, making it accessible and beneficial for learners at all levels, while challenging those that are more advanced to take their business to the next level.

Are there any prerequisites for enrolling in the Reputation Builder Program?

There are no specific prerequisites required for this program. Just a desire to grow your business and be the best business in your industry so you show up as the market leader on Google. This program isn’t just for business owners, the videos in this program will help 2IC’s, managers and team members in a position to implement change in a business make a real difference to the company's bottom line.

What makes this program different from other marketing courses?

Our program focuses specifically on leveraging a strong online reputation to drive success. You don’t need to pay for access to any monthly platforms or ongoing fees. We provide unique strategies for predictable lead flows, standing out against competitors, and creating a marketing machine that works efficiently, Oh....and we don't tell you to spend money on ads.

I'm just starting out with my business. Am I able to join the program?

Absolutely! The Reputation Builder Program is designed to cater to business owners at all stages, including those just starting out. Whether you're a seasoned entrepreneur or embarking on your entrepreneurial journey, the program provides valuable insights and strategies to establish a strong foundation for your business. It's a perfect opportunity to kickstart your online reputation and set the stage for future success. Even new business can see results in a matter of months which differs from traditional SEO which can take 9 months or more.

What is the duration of the program, and is there a set schedule?

While the program is designed to be completed over a 3 month period, the course is self-paced. Which means you can go as fast or as slow as you feel comfortable with. You can watch the videos and complete the training in your time from the comfort of your home or office. As an added bonus there are weekly implementation calls that you can attend. These action-packed sessions are designed for one purpose: to turbocharge your implementation. Join Karl and your peers every week for personalised guidance, real-time problem-solving, and hands-on support to ensure you're not just learning but actively implementing strategies that will elevate your reputation.

Can I access the course materials after completing the program?

Yes, you will have continued access to the course materials even after completing the program, allowing you to revisit content for ongoing reference, or bring in new team members to help them up to speed.

What type of support is provided during the course?

We offer support through the community and regular updates. This is in addition to the weekly group coaching calls, where you will have an opportunity to ask questions and get the support you need. Our goal is to ensure you have the resources and assistance you need throughout your learning journey, so you can generate an amazing number of Google Reviews and boost your reputation for your business.

Is there a refund policy if I'm not satisfied with the program?

Absolutely. We would never want you to feel like you haven’t gotten a disproportionate level of value for your investment. If you have watched all the videos and regularly attended the weekly implementation calls and are unsatisfied at the end of the 3 months please reach out to our support team to discuss your concerns and explore potential solutions or a full refund.

Is technical support available if I encounter issues with the online platform?

Absolutely! Our technical support team is available to assist you with any issues you may encounter while navigating the online platform. Please make sure you reach out as quickly as you can so we can make sure you don’t lose momentum in your reputation builder journey. Absolutely! Our technical support team is available to assist you with any issues you may encounter while navigating the online platform.

Is this another one of those imposter guru courses that I have heard about.

You can rest assured that this course was built on decades of real world experience, and many years of practical implementation with a proven track record for hundreds of businesses world wide. There is nothing in this program that Karl does not implement himself in his multiple businesses that he owns.

Is this course just for business owners?

Absolutely not. Marketing managers, practice managers and store managers can definitely benefit from this course and bring the valuable lessons learned to the business. Often there are a number of people from a business that attend the implementation calls from business owners to support team members - all are welcome.

Will this work for Allied Health and Medical professionals

Absolutely. It is very important to remember to stay AHPRA compliant when it comes to your online reputation. There is nothing in this program that violates any of the AHPRA guidelines.

We are an online educational platform that helps professionals and aspiring individuals to succeed in their goals.

What if your business wasn’t held back by revenue...

but by something much more crucial – your reputation. It's not just about the numbers; it's about how your clients perceive and value your brand.